About

Enablement Strategists is passionate about transforming sales teams. We ​have nearly 25 years of experience combined in Coaching, Sales Strategy, ​Leadership, Sales Enablement, Sales Effectiveness, Instructional Design, and ​Content Creation. Our professional experience includes both agency and ​corporate work for globally recognized brands like: Amazon, Corpay, eBay, ​Google, HP, PayPal, and Samsung.


We understand that it takes a holistic approach to move the needle of sales ​performance that is impactful, sustainable, and agile regardless of industry or ​company size. Working together can take many forms, such as:

  • Building a sales enablement function from the ground up
  • Developing prescriptive sales programs and assets
  • Creating a customized strategy and plan (with metrics) that align GTM teams ​to meet business objectives
  • Having us as extensions of your team to create, maintain, advise, and/or ​mentor your sales enablement function

Areas of Expertise

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Needs and Gap Analysis

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Sales Enablement Strategy

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Learning & Content Management Platforms

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Program Design & Development

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Sales Skills Training

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Sales Mindset Coaching

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Instructional Design & Adult Learning Methodologies

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End-to-end Sales Playbooks

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Process Optimization

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Sales Contests & Off-site Events

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Training Evaluation and Metrics

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Enablement Coaching and Advisory Services

WHO WE ARE

Elaina Battistessa

Elaina is an accomplished Sales Enablement expert with vast experience in building and ​optimizing enablement functions within large tech organizations. Her keen attention to ​detail, problem solving skills, and ability to build trust and rapport with the teams she ​works with allows her to assess gaps and build prescriptive strategies to reach target ​state. Elaina takes an empathic approach to enablement, drawing on her background in ​training, coaching, and emotional intelligence to help sales teams build the skills, ​behaviors, and knowledge they need to be successful.