About Us

Enablement Strategists is passionate about transforming sales teams. We ​have nearly 25 years of experience combined in Coaching, Sales Strategy, ​Leadership, Sales Enablement, Sales Effectiveness, Instructional Design, and ​Content Creation. Our professional experience includes both agency and ​corporate work for globally recognized brands like: Amazon, Corpay, eBay, ​Google, Grainger, HP, PayPal, and Samsung.


We understand that it takes a holistic approach to move the needle of sales ​performance that is impactful, sustainable, and agile regardless of industry or ​company size. Working together can take many forms, such as:
Building a sales enablement function from the ground up
Developing prescriptive sales programs and assets
Creating a customized strategy and plan (with metrics) that align GTM teams ​to meet business objectives
Having us as extensions of your team to create, maintain, advise, and/or ​mentor your sales enablement function

Areas of Expertise

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Needs and gap analysis

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Sales Training Strategy

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Learning & Content Management platforms

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Program Design & Development (Certification Programs, On-boarding, Curriculum or single courses)

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Sales Skills Training - roleplays, peer learning, cohorts, application

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Sales Mindset Coaching

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Instructional Design, Neuroscience, & Learning Methodologies

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Sales Playbooks, Sales Contests & Off-site Events

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Podcast Creation

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Training and Mentoring Sales Enablement Professionals

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Training Evaluation and Metrics

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Enablement Coaching and Advisory Services

WHO WE ARE

Who am i?

Elaina Battistessa

Elaina is an accomplished Sales Enablement expert with vast experience in building and ​optimizing enablement functions within large tech organizations. Her keen attention to ​detail, problem solving skills, and ability to build trust and rapport with the teams she ​works with allows her to assess gaps and build prescriptive strategies to reach target ​state. Elaina takes an empathic approach to enablement, drawing on her background in ​training, coaching, and emotional intelligence to help sales teams build the skills, ​behaviors, and knowledge they need to be successful.

Who am i?

Linda Vinegar

Linda is a dynamic leader with expertise in Sales Enablement, Sales Effectiveness, and ​Content Creation. She is experienced in building/integrating sales programs and ​innovative learning experiences for global companies in Distribution, Tech, and Fin-Tech ​industries. Linda quickly assesses current state of performance and executes customized ​strategies that bring cohesion and focus across complex organizations. With agency-style ​agility, methodical analysis, and passion for continuous improvement - she helps ​businesses enable competitive sales performance.